Sustainable fashion

The fashion industry is the second largest polluter in the world, which has an enormous impact on the environment. A huge impact is felt within the Earths water supply through water pollution, mass water consumption and microfibers entering our oceans. Waste accumulation is another factor, causing chemical waste to penetrate soil systems and air networks. The production of fast fashion has also enhanced greenhouse gas emissions and contributed to rainforest destruction.

As we become more aware of the fashion industries impact on the Earth, more and more companies are making the move towards sustainable alternatives. Sourcing materials locally, employing local people, using less water in the production line and limiting the supply chain. Overall reducing the impact on the Earth. The clothing is also made to be more durable and long lasting. Buying sustainable clothing is another step in the right direction in reducing our carbon footprint. Every step counts, big or small.

WAMA Underwear

I am always on the lookout for sustainable clothing brands and was so happy to learn about WAMA underwear  a company whose missions is to

 pioneer the hemp underwear industry by making the best hemp undies in the world and constantly improving the fit, function and design.

leading the way to the future of sustainable hemp underwear for both men and women. Not only does WAMA use the worlds most sustainable fabric, they also work with small family run organic farms and ensure that each of their employees is provided with fair wages and good quality working conditions.

WAMA has been approved by PETA- People for the ethical treatment of animals and also by Green America – meeting high standards for social and environmental impacts. This is definitely a company that I can back and support.

Benefits of Hemp

Hemp is the worlds most sustainable fabric.  Hemp is very gentle on the Earth, it requires little water for growth and relatively little land for it to cultivate.  Hemp plants don’t require the use of pesticides, herbicides or fungicides.  The process of the plant being transformed into a material can be done organically without the use of chemicals. Hemp material is extremely breathable and durable and is also anti-bacterial! Hemp can kill off any bacteria fungus or molds. Hemp underwear is a great addition to any sustainable wardrobe.

I have been extremely happy with my underwear from WAMA. The material is soft and breathable. To view the styles and colours from WAMA please click here 🙂